Social media branding
Social media is one of the most important tools that you have at your disposal to draw attention to your brand. Facebook, Twitter, and Instagram are three great platforms whereby you can display your products and services, create daily or weekly posts and tweets about your services, and even purchase ads to drive more targeted traffic your way. Pinterest and Google Plus also allow you to unveil your brand to the world using the unique tools available on each of these unique platforms.
But how do you create and maintain your web presence using these services? The key is in integration across platforms and using your social profiles, headers, and backgrounds as 24/7 billboards for your brand.
Visuals play an important part in social media branding. If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company no matter which site or app they’re using.